Working Smarter, Not Harder: Predictive Modeling for the Arts
All fundraising shops are faced with a challenge: How do you reach everybody interested in your cause when you’re operating with limited resources?
The art of fundraising lies in matching the donors passionate about your cause with the opportunity to act. In many constituencies, such as those found in the Arts or in Healthcare settings, the sheer volume of potential prospects can be overwhelming, especially considering so many fundraising shops are perennially understaffed.
Research and prospect management professionals are already adept at applying data mining techniques to segment and prioritize these large populations. This includes looking at factors like giving history, event attendance or visits, or external data sets like wealth screening.
In this presentation, we will discuss optimizing the prospect pipeline by quantifying engagement and likelihood using your own internal data (the ultimate proprietary dataset) for predictive modeling. Liz Heinitz from the Chicago Symphony Orchestra will share real world outcomes and use cases, and discuss the leg work involved in getting started and generating buy-in.
Presenters:
Emma L. Hinke, Director of Prospect Development Analysis, Bentz Whaley Flessner:
Emma Hinke is the director of prospect development analysis with Bentz Whaley Flessner specializing in analytics and implementation. She provides prospect development consulting, research and analytics training, and counsel in performance metrics and portfolio optimization.
Prior to joining BWF, Emma was the lead data scientist in prospect development for Johns Hopkins University, where she worked with development leadership and fundraising units to create analytical solutions that add strategic value to fundraising operations.
Emma is a recognized leader in prospect development and analytics, and highly regarded as a thought leader through her service to the APRA community as a past program chair, speaker, and president of the Maryland chapter. She received her bachelor’s degree in applied mathematics from Rochester Institute of Technology.
Liz Heinitz, Director of Annual Giving and Development Operations, Chicago Symphony Orchestra:
Liz Heinitz has over 15 years’ experience working in fundraising for non-profit organizations of various sizes and focus. The last 10 years Liz has spent focusing on annual giving in higher education and performing arts. Currently the Director of Annual Giving and Development Operations for the Chicago Symphony Orchestra Association, Liz manages a comprehensive, multi-channel annual fund campaign as well as the team responsible for all gift processing and reconciliation, acknowledgements, and Development data and reporting.
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